It is clear that I am a living fossil when it comes to my choice of my reading media. I still subscribe to, not one but, two daily newspapers, plus more travel-related magazines than I am willing to admit, all in the so-called “dead tree” versions, as in they are printed on real paper.
I know the handwriting is on the wall—or more accurately, the e-ink is on the iPad—that, whether I prefer those bulky, resource-wasting versions or not, their days are numbered.
While I have posited on this topic before, it’s not that I am overly intuitive as to the changing paradigm of the publishing industry. And, I did get a good glimpse of what is coming from the heiress of the brave new world, Arianna Huffington.
But, the real one-two punch came from the venerable National Geographic publishing, themselves; first, with the elimination of the paper-printed version of National Geographic Adventure magazine (which is still available online), and as of late, promoting that we read National Geographic Traveler magazine on an iPad.
As digital content replaces their paper and ink ancestors, magazines are actually expecting on getting paid for their previously printed product (can you believe their chutzpah?!?) and the iPad seems to have the early edge on a format that allows you to see vibrant, full-color copy with active links and interactive, downloadable enhancements.
The opening quote of an SFGate story makes me wonder if I was reading about the future of Nat. Geo. magazines or something related to porn publishing,
“The iPad is ‘warmer than a computer, it’s more intimate,’ said David Griffin, recently named to the new position of executive editor for electronic publishing for National Geographic and National Geographic Traveler magazines.”
When they use terms like “warmer” and “more intimate” in reference to something I would be placing on my lap, I just wasn’t sure.
That does harken back to the days of my youth when the only topless adult women I could stare at were within the covers of the fabled National Geographic magazines. (Not that there was anything happening untowardly on my lap.)
Maybe that is how they will get people to move beyond our expectation for everything being free on the internet.
So…what, exactly, do they mean by “interactive?”